Embroidery has been around for literal ages, and has been consistent throughout. We have the opportunity to embrace this ancient form with modern machinery for modern designs. It is difficult to print on any material that is not a flat surface, so hats, bags, and jackets are generally embroidered.Embroidery has been around for ages, but at Superior Ink, we’re giving this timeless craft a modern edge. With industrial-grade embroidery machines and a detail-obsessed crew, we bring logos, graphics, and lettering to life with texture, dimension, and serious staying power.
While screen printing works best on flat garments, embroidery is ideal for items with structure, like hats, bags, jackets, and fleece. If it’s not a good candidate for ink, it’s probably perfect for thread. And we don’t just stitch, we collaborate with you to create pieces that match your brand’s look, feel, and personality.
This isn’t your grandma’s hand stitch. But she’d probably be impressed.
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Superior Ink built its name on screen printing, but embroidery is where texture meets precision. Over the years, we’ve dialed in our embroidery production to meet the same high standards we bring to every print job. With high-speed machines, expert digitizing, and a hands-on approach, we deliver embroidered pieces that are clean, consistent, and built to last.
Embroidery may be an ancient craft, but we’re not stuck in the past. Our team combines sharp design instincts with modern tools to produce headwear, outerwear, and accessories that elevate your brand. From classic flat stitching to dimensional puff embroidery, we know how to take thread and turn it into something that looks and feels premium.
This is how we bring thread to life. THIS is our craft. THIS is our embroidery.
At Superior Ink, we approach embroidery with the same level of intention, creativity, and precision we bring to every one of our projects. Whether you’re stitching hats for your brewery, polos for your crew, or jackets for your next merch drop, we’re here to make sure every thread reflects your brand.
Quality embroidery isn’t just decoration; it speaks volumes about your brand story and mission. From digital embroidery concept to the finished embroidery stitch, we help you choose the right garments, thread types, and embroidery techniques to bring your vision to life. Our in-house digitizing, modern equipment, and detail-driven team make for embroidery stitches that just hit different.
If you're ready to bring depth and detail to your merch, Superior Ink is ready to make it happen.
Embroidery works best on structured items and thicker fabrics that hold the stitching cleanly. At Superior Ink, we commonly embroider hats, jackets, crewnecks, tote bags, beanies, aprons, polos, and workwear. These garments not only provide the stability needed for a sharp stitch but also give your design dimension and texture that stand out.
We’ll help you choose the right garments for your brand, your audience, and your design goals. If you’re not sure whether a specific product is a good fit for embroidery, just ask, and we’re happy to guide you through the best options to get the best results from embroidery.
Yes! If you already have a design or embroidery pattern you'd like us to work with, we’re happy to take a look. We’ll review it and let you know what adjustments (if any) are needed to make it machine-ready. If your embroidery art pattern was created for hand embroidery, we can usually adapt it for machine stitching through digitizing. And if you’re starting from scratch, we can help you develop a custom embroidery pattern that fits your brand’s style, stitch limitations, and garment choice. The goal is to create finished custom embroidery pieces that look polished, hold up over time, and feel true to your original vision.
Digitizing is the behind-the-scenes step that makes quality embroidery possible. It’s the process of converting your artwork into a special file format that tells our embroidery machines exactly how to stitch your design. This includes instructions for stitch type, path, density, direction, and even thread tension.
At Superior Ink, we treat digitizing as a craft in itself. Good digitizing results in smooth, accurate embroidery. Bad digitizing? You’ll get loose threads, misshapen letters, or uneven thread fills. Our embroidery team carefully maps out each design to make sure your final piece looks polished and on-brand, no matter how detailed the artwork. Best of all, once your design is digitized, it’s ready for fast reorders anytime you need a restock.
Yes, and we love it. 3D puff embroidery uses a special foam underneath the stitching to give your design a raised, dimensional look. It’s especially popular on headwear and structured garments where the design has room to pop. Puff adds visual impact and creates a premium, tactile feel that flat embroidery doesn’t always achieve.
We’ll help you determine whether your design is a good fit for puff embroidery. Some shapes and line weights work better than others, and our team can help make small adjustments to get the most out of the puff or 3D effect.
Absolutely. Many of our clients pair screen-printed tees or tanks with custom embroidered hats or outerwear to build a cohesive merch line. At Superior Ink, we’re equipped to handle both print and stitch production under one roof, so you don’t have to manage multiple vendors to accomplish your full line of merch.
We’ll make sure your artwork stays consistent across both methods, and we’ll walk you through which garments are best for each application. Whether you’re launching a product line, prepping for a trade show, or just want high-quality merch for your crew, we’ll help you bring it all together.
In most cases, yes. Embroidery involves stitching directly into the fabric, which means it won’t fade, crack, or peel the way some prints can over time. It holds up well to washing, drying, and regular wear, making it a go-to choice for uniforms, workwear, and premium pieces that need to last.
That said, embroidery and screen printing serve different purposes. While embroidery offers unmatched texture and longevity, screen printing can handle finer detail, gradients, and large designs more easily. We’ll help you decide what works best based on your priorities for look, feel, and durability.
